Closing the Gap
Research indicates a significant opportunity for the Church: 75% of Christians believe it is every believer’s responsibility to share the gospel. There is a widespread, heartfelt desire to see people come to faith.
However, a critical gap exists between belief and action. More than half of all Christians (52%) believe someone else is better equipped to share the faith than they are. This sense of inadequacy often prevents believers from engaging in mission.
At Equipped Evangelism, our work is dedicated to closing this gap. We partner with churches and ministry leaders to move believers from feeling hesitant to feeling equipped. Through a comprehensive partnership system and ongoing strategic resources, we provide the long-term pathways necessary to help Christians share the gospel naturally and confidently in their everyday lives
*Data sourced from the Talking Jesus report.
Every Believer. Every Day. Sharing Jesus.
Equipped Evangelism began with a vision to empower Christians to boldly share their faith in everyday situations. We believe it will take every Christian, everywhere doing all they can to reach the world for Christ. We understand the challenges many believers face when it comes to evangelism, from fear of rejection to not knowing where to start. That's why we've dedicated ourselves to providing practical, Biblically grounded tools and full culture-building systems to help the Church overcome these barriers and bring the gospel to those who need to hear.
We focus on three key areas
We work alongside local churches to move believers from first interest to active mission. Our model is built on three core pillars:
Train
We create practical, hands-on environments that give believers a strong foundation for evangelism. The focus is on real skills that address common barriers to sharing faith, helping people leave with confidence to start gospel conversations in everyday life.
Resource
We develop digital and physical tools that support long-term evangelism and discipleship. From conversation guides to church implementation packs, these resources extend training beyond a single moment and embed ongoing gospel engagement into church life.
Mobilise
We connect training to real-world missions. We help churches prepare and activate believers for outreach opportunities, ensuring evangelism moves beyond teaching and into practice across local communities, the nation, and international mission fields.
Kenny & Jenn MacKay
Kenny and Jenn MacKay have served as missionaries in the UK since 2010. Their work is built on a foundation of local church ministry and international mission. Today, they focus on developing the systems and resources the Church needs to scale its evangelistic impact. Kenny frequently meets with ministry leaders to explore partnership opportunities and design training pathways that fit the unique needs of their congregations.